Richard MacDonald

"Presentation is everything." This phrase is uttered in many art schools. Your concept or execution may be flawless but if you have a lousy presentation, then what you created falls flat.

The world-renowned sculptor, Richard MacDonald, knew this all too well and felt he had neglected his website presentation far too long. We meticulously went through his past site and noted its successes and failures while working side-by-side with the artist and his team to create a rich experience of his three dimensional work online.

Website

The obvious qualities were on the team's checklist: works well on all devices, attention grabbing homepage, easy-to-manage content and built for SEO. We didn't want the museum like experience of the art to be lost.

Being able to see his sculpture in person is something magical. In fact, more than magical, it's emotional. His whole mission is to engage the human condition through art. So to create a unique experience, we thought, what if we organize the artwork in different ways, beginning with emotions?

Reddoor Values

On Your Behalf

We place a primary emphasis on our client's needs.

Looking beyond the website, we continued to develop other areas of presentation to properly represent these sculptures in printed pieces and exhibit spaces.

Catalogue Raisonné

A catalogue raisonné was created for the exhibition celebrating the first 25 years of Richard MacDonald's sculpture. This print piece was awarded a regional and national print award, in partnership with the fine printing team at Dual Graphics.

It is tempting to overuse the word 'energy' when discussing Richard MacDonald. The man himself, his work, the indomitable challenges he has stared down in the course of his career, his models, his subject matter—the very material of bronze itself, emerging from the fiery crucible, glows with energy. The first twenty five years of Richard MacDonald's crusade to reimagine figurative sculpture for our time is a story of will, focus, and relentless, unstoppable movement forward.

The Exhibition: The First Twenty Five, A Retrospective and Foreshadowing

The Exhibition is an attempt to the display the artist's achievements while foreshadowing the future. Reddoor helped develop the concept of the exhibition while creating all exhibition graphics and customizing them to multiple gallery installations. From large image panels down to small name plaques for the individual pieces, this is a complete branded traveling exhibition. It wouldn't have been possible without the creative energy and vision of our client.

Stationery

Stationery systems can be dull and ordinary or they can be a beautiful expression of the entity they represent. In this case we strove for the second, designing a system that supports the world-renowned sculptor, Richard MacDonald. His art is dimensional and expressive, while Richard MacDonald Studios is a professional corporation, the stationery needed to speak to quality of the art it represented.

The large blind-debossed "Richard MacDonald" was a connection to the dimensional work that sometimes can be as large as 26 feet tall. The supporting type was engraved, the highest quality printing available, representing the quality of the organization that supports the artist.

Advertising

To say that the art of Richard MacDonald is powerful is a bit of understatement. As one of the world's leading figurative sculptors, his art has an emotive quality that can only really be experienced in person. So when Richard MacDonald Studios came to us with the challenge of conveying that experience in a two dimensional advertisement we jumped at the opportunity. Ultimately, we presented the art in a dramatic fashion, on a stark black background with a simple tagline that supported the experience when viewing the art in person.

Isn’t it time to arm your brand with a clear story and compelling design?

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